Tony Potts is a fashion and fine art photographer, and commercial film director currently based in his native Sydney, Australia. Tony’s career has taken him around the world, shooting in locations such as London, Paris, Milan, New York, Los Angeles, throughout Asia and South America, and Mexico. Tony was born into a famously creative family. His mother, Judy Barraclough, was the face of high-fashion in Australia in the 50s, and the star of the catwalk working with the top couturiers in Sydney, London and Paris. She became the house model for the Queen’s dressmakers Edward Molyneux and Norman Hartnell, giving regular showings to the Queen and other senior royals. Tony’s uncle, David Potts, was one of Australia’s most renowned photojournalists of the 1950s & 60s, working for Time/Life, the Observer, and Picture Post in the UK, Cyprus and Israel before returning to Australia. His work has been collected by every major art museum in Australia, and was exhibited at the MOMA in NYC. Tony's brother, Timothy, is the Director of the Getty Museum in Los Angeles, California. Tony has spent a lifetime both in front of, and behind the camera. He was assistant to Australian Vogue photographer Patrick Russell. As a model, he appeared in the editorial pages of almost every Vogue magazine throughout Europe. Working with many of the world’s best fashion photographers including Helmut Newton, Denis Piel, Patrick Demarchelier, Albert Watson, Oliviero Toscani, Norman Parkinson, and other legends. It was an experience that greatly influenced Tony’s future life as a fashion photographer. After his return to Sydney in 1981, Tony devoted himself fully to fashion photography, shooting for virtually all of the leading contemporary Australian fashion designers and magazines of the 80s, 90s, and 2000s: Vogue Australia, Vogue Thailand, Vogue Bride, Harpers Bazaar Australia, Cosmopolitan, Cleo, Mode, New Woman, Karen, Inside Sport, Follow Me, and Black & White Magazine, amongst others. In tandem with his ongoing commercial work, Tony has built an extensive archive of fine art photography that hangs in prestigious private collections in Australia, Europe and the US, and has been exhibited in galleries and art fairs in Milan, London, Paris, Shanghai and Sydney. Tony Potts has exhibited his photography work at: Solo Exhibition Lyons Gallery 2022Melbourne exhibition at Home ItaliaMIA Photo Fair. Milan ItalyPhoto London Somerset HouseChina Photo Fair ShanghaiHead On Photo Festival. Tony Potts has spent a lifetime both in front of, and behind the camera. His provenance is creative. Tony’s mother, Judy Barraclough was a world famous model of the 1950s & 60s and his Uncle David Potts was one of Australia’s best known Time/Life photographers of the 1940s & 50s. Tony’s brother Timothy is the Director of the J Paul Getty Museum in Los Angeles, California. As a model, Tony appeared in the editorial pages of almost every Vogue magazine in Europe, saw the world, and worked with some of the very best fashion photographers in the world of fashion like Helmut Newton, Denis Piel, Patrick Demarchelier, Albert Watson, Oliviero Toscani, Norman Parkinson, and other legends. Tony has lived and worked in Sydney, London, Paris, New York and Milano, and years later, Bangkok. Sydney has been, and still is his home and Australia is his inspiration, inspite of travelling the world. Returning in 1981 from 6 years modelling overseas, Tony was soon shooting editorial fashion for all the leading contemporary Australian fashion designers and magazines, including Vogue Australia, Vogue Thailand, Vogue Bride, Cleo Magazine, Cosmopolitan Magazine, New Woman Magazine, Karen Magazine, Inside Sport Magazine, Black&White Magazine, Follow Me Magazine, Mode Magazine and Harpers Bazaar Australia amongst others. Tony has shot campaigns for virtually every Australian Designer during the 80s, 90s and well into the 2000’s. He has shot Advertising campaigns for companies such as Ansett Airlines, Club Med, Apple Mac, Procter and Gamble, L’Oreal. Tony is still actively shooting, however his focus these days is in the art world of photography, the exhibition of his work, and the management of his 40 year archive, offering limited editions of his past and present work, with a collection of single edition vintage prints on show also. His best known images hang in prestigious private collections in both Australia and the US. He is known particularly for his B&W nudes and his fashion editorial, particularly his Australian work in the 80s, 90s and early 2000’s.Tony is also showing a selection of photographs of life on Sydney’s Bondi Beach where he also shot a lot of his fashion editorial. This series is an important time stamp on the beach culture that is quintessential Australian life over more than 3 decades. His work is a combination of sensuality and chic sophistication in a captured moment that reveals the soul.