Liza Gershman is a multidisciplinary storyteller whose work in photography, writing, and design uncovers both the seen and the unseen. Curating the VSCO installation for SCOPE Miami 2024, Liza collaborates with VSCO to showcase artists who inspire her, blending visual, auditory, and tactile elements to create an immersive experience. A bestselling author with 19 books, her celebrated works Cuban Flavor (National Geographic’s Best Books of 2018) and County Fair (Smithsonian’s Top Ten Best Books of 2021) highlight her commitment to cultural storytelling. With nearly two decades of creative practice, Liza’s career spans partnerships with top brands like Goldman Sachs, Visa, and Airbnb, and as Senior Digital Photographer for Williams-Sonoma, she shaped the brand’s visual identity. Liza’s work has been featured on CBS, NPR, and in publications such as Travel & Leisure. She has led talks at institutions including Google and Disney, and as a former Associate Chair at SCAD, she guided students to find their own creative voices. Her VSCO piece Res Ipsa, a powerful reflection on national identity, invites viewers into a nuanced dialogue on belonging. Liza’s approach fosters connection and empathy, making her work resonate deeply with audiences around the world.