Juan De La Cruz Machicado (1935-2018) is recognized as the Father of "New Indigenismo," a movement that reinvigorates indigenous traditions by merging them with contemporary art. A graduate of the Regional School of Art in Cusco, his works reflect a deep connection to Peru’s indigenous heritage while challenging traditional boundaries. His distinctive style blends vivid colors and intricate patterns inspired by the ancient cultures of the Andes, offering a fresh perspective on Peru’s cultural history.