Howard Friedland is an accomplished impressionist painter who seeks to capture the fleeting beauty of the natural world with fresh eyes and spontaneous expression. Working primarily from life, Friedland strives to quickly and accurately record the visual sensations of his subjects before the shifting light alters the scene’s original impact. His process involves keen observation of color relationships and dynamic brushwork, resulting in paintings that vividly suggest form without rigid literalism.In the studio, Friedland develops larger works based on his plein air studies, supplemented by photographs for reference while carefully avoiding an overly photographic interpretation. Instead, he relies on memory and initial emotional responses to preserve the mood and atmosphere of the moment. His paintings are designed to engage the viewer’s imagination—where vibrant, colorful brushstrokes dissolve into cohesive, expressive images when seen from a distance, allowing each viewer to participate in completing the visual experience.In 2024, Friedland was honored with Signature Membership in the Plein Air Painters of America (PAPA), recognizing his exceptional contribution to contemporary plein air painting.