Josh Hernandez (b. Los Angeles, CA), known professionally as Mad Charcoal, is a first-generation Mexican American artist whose career reflects both creative vision and entrepreneurial drive. He began drawing as soon as he could hold a pencil, and by his school years he was already selling sketches to classmates in the lunchroom. In 2020, Hernandez began sharing his process online, and his dynamic charcoal drawings quickly gained traction across social media platforms. Today, his videos and posts have reached millions worldwide, building a following of collectors, artists, and admirers. That digital momentum gave him the opportunity to pursue art full time and expand Mad Charcoal into more than a studio—it is now a brand that encompasses original works, limited editions, educational resources, and artist materials. Grounded in his upbringing in Los Angeles and his heritage as a first-generation Mexican American, Hernandez approaches art as both expression and enterprise. His journey from doodles to a global audience underscores the power of creativity, storytelling, and persistence in shaping a sustainable path for contemporary artists.