Mr. Brainwash, the pseudonym of Thierry Guetta, is a French-born, Los Angeles-based street artist who rose to international fame through the acclaimed 2010 Banksy-directed documentary Exit Through the Gift Shop. Born in 1966 in Garges-lès-Gonesse, France, Guetta moved to the United States as a teenager. Initially a videographer and vintage clothing shop owner, his fascination with street art led him to document prominent figures like Shepard Fairey and Banksy, ultimately launching his own artistic career under the moniker “Mr. Brainwash.” Blending pop art and graffiti, Mr. Brainwash’s work is characterized by bold colors, energetic compositions, and iconic imagery. He reimagines familiar cultural figures—such as Albert Einstein, Marilyn Monroe, and Charlie Chaplin—through layered stencils, splashes of paint, and ironic text. Drawing influence from Andy Warhol and Jean-Michel Basquiat, Mr. Brainwash combines art history, commercial imagery, and street culture into visually striking and often humorous pieces that critique consumerism and celebrity. Mr. Brainwash’s first solo show, Life Is Beautiful (2008), drew tens of thousands of visitors and catapulted him into the mainstream art world. Since then, his work has been exhibited in cities around the globe including New York, London, Miami, and Toronto. He has collaborated with major brands and celebrities such as Madonna, the Red Hot Chili Peppers, and Coca-Cola, reinforcing his position at the intersection of art, music, and popular culture. Despite ongoing debates about authenticity and authorship sparked by his ties to Banksy, Mr. Brainwash has continued to attract collectors and attention with his energetic style and positive messaging. His art embodies a sense of chaos and optimism, often featuring slogans like “Life is Beautiful” and “Follow Your Dreams.” Today, Mr. Brainwash remains a polarizing yet influential figure in contemporary art, blurring the boundaries between street art, fine art, and mass media spectacle.