PEZ (Juan Carlos Noria), born in 1976 in Barcelona, Spain, is a celebrated contemporary street artist known for his vibrant, playful murals and his iconic smiling fish character, which has become a global symbol of positivity and joy. Emerging from Barcelona’s dynamic graffiti scene in the 1990s, PEZ (Spanish for “fish”) developed a unique artistic identity that blends traditional graffiti techniques with a whimsical and colorful cartoon style. His works are infused with messages of optimism and happiness, reflecting his belief that art should spread positivity and connect people across cultures.PEZ’s smiling fish first appeared on the streets of Barcelona in 1999, conceived as a way to make people smile during their everyday lives. Since then, the fish has evolved into a central motif of his art, often accompanied by other cheerful characters and vibrant backdrops. PEZ’s art combines bold colors, dynamic compositions, and a childlike sense of wonder, creating pieces that are instantly recognizable and universally appealing.PEZ has exhibited in galleries and art fairs worldwide, with his murals adorning walls in major cities such as Paris, New York, Tokyo, and Bogotá. His works have been featured in prestigious events like Art Basel Miami and Urban Art Fair Paris, and he has collaborated with global brands, including Adidas and Coca-Cola. Known as a pioneer of "Happy Style" street art, PEZ continues to inspire audiences with his uplifting and colorful creations.