Shepard Fairey (born Frank Shepard Fairey) was born in Charleston, South Carolina, in 1970. Whilst attending the Rhode Island School of Design, Fairey created a small company named Alternative Graphics, selling stickers, t-shirts, skateboards and posters through a mail-order catalogue. Fairey is famous for creating the Andre the Giant Has a Posse sticker campaign that attracted significant curiosity and interest, eventually evolving into the Obey Giant clothing brand. The Obey Giant website states that the sticker itself has no meaning but was created to cause people to contemplate and search for one.