The UNOde50 brand was born in Madrid in the late nineties due to a need for jewelry that was different from everything else that existed. José Azulay acquired UNOde50 shortly after with a compatible goal in mind, to create original limited edition designs. Harmony, balance, and personality is a consistent theme behind each piece of jewelry. Using traditional techniques and processes, unique designs are handcrafted that have a one-of-a-kind feel. The first UNOde50 collections were made up of 50 units of each design. Due to the company’s growth, it has had to evolve. Using the same traditional methods, they now create specific 50-unit Limited Edition designs within each jewelry collection. In José Azulay’s words, "We are all different. Even different depending on the day. Or on the time of day. That is why each UNOde50 piece is different. I want to express moods in my designs. With the metals whose curves reflect a countless number of emotions, their magnificence, their strengths. With the leather that represents the beginning of time and life, nature in the primitive state. The crystals symbolize the joy of living, positivity, fantasy and glamour. And the finished design comes from that mix. The triumph of free spirit, harmony, and, above all, the joy of knowing that what I have done with all my soul is going to make many people happy."